The fining down solution

So the World Health Organisation has determined that New Zealand comes third highest in the international stakes for the most people who are obese. This will doubtlessly create a new round of jokes about our ability to come third in everything, but it is probably correct that other countries have estimated their obese population in ways which understates the problem. Nevertheless, in the debate we return to the issue of how to alter our environment to make it easier for people to exercise, and included in the suggestions is increasing safe cycle ways so children can cycle to school.
We spend so much helping people not to exercise. Yesterday at the public library, the recently build car park was half full while a driver looking for all the world like a bank robber outside the bank ready for a fast get away, patiently waited outside the door to the library. Presumably his goal was to enable his passenger to walk even less distance. As my son and I left, his place was taken by a parent dropping off her daughter. The car park was still only half full and the cycle rack had one bicycle. How do we make this approach look bizarre and the alternative of having these children cycle to the library look more normal?
The National Cycleway, now a series of discrete projects like the Otago Rail Trail, is aimed at tourists and people who cycle for recreation, Fortunately the British experience is that the majority of people who use these cycleways are locals who use them for day to day transport.